Digital marketing is all about reaching your target audience where they spend most of their time: online. And with so many options to choose from, it can be overwhelming to know where to start. But don't worry, we’re here to break it down for you in a concise and easy-to-understand way.

By no means is this an exhaustive list, but here are 6 of the most useful tools and resources that we utilize here at Parallel Digital Studio to improve, measure, and optimize our online marketing efforts.