Digital marketing is all about reaching your target audience where they spend most of their time: online. And with so many options to choose from, it can be overwhelming to know where to start. But don't worry, we’re here to break it down for you in a concise and easy-to-understand way.

Having a good website is just as important as your storefront, office, or phone number in the modern marketplace. Many businesses are unaware that customers will visit their website online before making a purchase, requesting a quote, or ordering food.

"Content is king," goes the saying. And it's true: Consumers have endless options for what to consume online. So if an ad isn't interesting or useful, it's likely not going to be seen or clicked on — and even if it is clicked on, it still won't convert into a sale unless it's compelling enough for the user to want to buy whatever is being sold.

By no means is this an exhaustive list, but here are 6 of the most useful tools and resources that we utilize here at Parallel Digital Studio to improve, measure, and optimize our online marketing efforts.